How our audience segmentation process works
Key methodology overview
Our segmentation process combines rigorous data review, compliance with Australian standards, and transparent communication to ensure precise, actionable insights.
All analytics processes are designed for decision support only.
Our expert team
Specialists in data-driven segmentation
Rachel Ng
Lead Data Analyst
Master of Data Science University of Melbourne
Insight Analytics Group
Key skills
Methods
Certifications
Rachel brings a decade of segmentation experience for Australian markets. Her background blends advanced statistical analysis with compliance and privacy expertise.
Rachel manages large-scope segmentation projects, collaborating with clients to define needs and guiding teams to deliver actionable, reliable outcomes.
Oliver Turner
Market Research Specialist
Bachelor of Commerce Monash University
MarketView Consulting
Key skills
Methods
Certifications
Oliver’s expertise lies in designing and interpreting market surveys, with a strong record of translating data into practical business insights.
Oliver leads qualitative research, working closely with clients to uncover target audience preferences and translating findings into recommended strategies.
Priya Sethi
Compliance Manager
Graduate Diploma, Privacy Law UNSW Sydney
SecureData Associates
Key skills
Methods
Certifications
Priya ensures every project meets strict privacy and ethical standards. Her work keeps client and subject data secure at all times.
Priya advises stakeholders on best compliance practices, establishing protocols for secure data handling and conducting regular process reviews.
Liam Chen
Business Analyst
Master of Business Analytics University of Sydney
DataBridge Consulting
Key skills
Methods
Certifications
Liam specialises in bridging technical insights with executive priorities, ensuring analytics add measurable value to business strategy.
Liam works hands-on with executive teams to ensure segmented data translates into practical, organisation-wide decisions and streamlined execution.
Our process
Consulting brief
We meet with your team to discuss objectives, audience characteristics, and key market questions.
Data gathering
Relevant data is sourced from reputable local and industry-specific sources, prioritising accuracy.
Segment analysis
Statistical and qualitative techniques are used to group the audience and extract actionable insights.
Reporting & review
Findings are communicated through detailed reports and presentations, with opportunities for feedback.
How we compare to other analytics providers
See the difference: vylasnovar delivers compliance, transparency, and actionable insights for your business.
Our segmentation services are tailored with Australian compliance, supported by clear communication and regular client updates.
vylasnovar analytics
Local market focus, privacy first, actionable findings
Australian data compliance
Rigorous standards for lawful and secure handling
Ongoing communication
Regular updates and transparency throughout
Custom segmentation
Insights tailored for local business needs
Actionable reporting
Clear findings that support decision-making
Privacy-first process
Strict confidentiality and data handling standards
Generic provider
International coverage, generic analysis, less local oversight
Australian data compliance
Rigorous standards for lawful and secure handling
Ongoing communication
Regular updates and transparency throughout
Custom segmentation
Insights tailored for local business needs
Actionable reporting
Clear findings that support decision-making
Privacy-first process
Strict confidentiality and data handling standards